Step 1: Define Your Goal Before You Design

Every graphic should have one main purpose. Ask yourself:

• Is this to get a click from an ad?
• Is it to help someone understand the product?
• Is it to convince someone to purchase now?

🎯 Pro Tip: Avoid trying to do everything in one image. Clarity beats clutter.

Step 2: Choose the Right Format for the Job

Different graphics serve different purposes:

• Hero banners grab attention on your homepage or category pages.
• Infographics explain features quickly.
• Lifestyle images show your product in use.
• Promotional creatives create urgency during sales.

By matching the format to the goal, you make your design more effective.

Step 3: Use a Consistent Brand Style

Consistency builds trust.

• Stick to your brand color palette and typography.
• Use the same tone and style across ads, website, and social media.
• Make sure your logo placement is consistent but not overpowering.

📌 Why this matters: A potential customer might see your ad today, your Instagram post next week, and your Amazon listing later—consistent visuals help them recognize and remember you.

Step 4: Focus on the Message First, Then the Design

Before you open Canva, Photoshop, or any design tool, decide:

• What is the one main takeaway from this graphic?
• What headline or key text needs to be included?
• Do you need supporting elements like icons, feature badges, or ratings?

💡 Pro Tip: In eCommerce graphics, your product should take up at least 70% of the space in product-focused visuals.

Step 5: Optimize for Mobile Viewing

Over 70% of online shoppers use mobile devices. That means:

• Use larger text so it’s readable on small screens.
• Avoid overloading with fine details that get lost.
• Test your design by viewing it on your phone before publishing.

Step 6: Use High-Quality Product Images

Blurry or pixelated product shots are conversion killers.

• Always start with high-resolution images.
• Use good lighting, natural light works great for many products.
• Shoot multiple angles and close-ups.

📸 Pro Tip: Trendly Digital uses a combination of product photography and post-production editing to ensure every image meets platform requirements and still stands out.

Step 7: Add Elements That Increase Clicks

Here are a few proven design tricks for eCommerce:

• Feature callouts – Highlight key benefits (e.g., “Waterproof,” “Organic”).
• Badges – “Best Seller,” “New Arrival,” “Limited Stock.”
• Lifestyle context – Show the product in use.

Step 8: Test and Optimize

The best designs are based on data, not guesses:

• Create 2–3 variations of your ad creatives and A/B test them.
• Monitor which designs get the highest CTR.
• Update visuals regularly to avoid “banner blindness.”

Case Study: How Better Graphics Doubled a Store’s Sales

We helped a mid-sized home goods store struggling with low engagement:

• ✅ Replaced generic stock images with branded hero banners
• ✅ Added infographics highlighting product benefits
• ✅ Introduced seasonal promotional graphics

Results: 41% higher CTR, doubled conversions in 3 months, no extra ad spend.

DIY eCommerce Design Checklist

• ✅ Clear goal for each graphic
• ✅ Correct format (hero, infographic, lifestyle)
• ✅ Consistent branding
• ✅ One main message per design
• ✅ Mobile-optimized layout
• ✅ High-quality product photos
• ✅ Click-boosting elements
• ✅ Testing different variations

Common Mistakes to Avoid