Trendly Digital
August 26, 2025 · 3 mins
How to Rank Higher on Amazon Search: Proven Strategies for Sellers
Why Ranking High on Amazon Matters
When 70% of shoppers never scroll past the first page, ranking low on Amazon means your products are practically invisible. Sellers often ask: “How do I rank higher on Amazon search?” The truth is, it’s not just about stuffing keywords, it’s about creating listings that Amazon’s algorithm rewards because they convert customers.
How to Rank Higher on Amazon Search
Amazon’s algorithm (A9) prioritizes listings that not only contain the right keywords but also convert shoppers into buyers. Here are the essentials Amazon looks for and how you can put them into action:
📝 Keyword-Optimized Titles & Descriptions
Amazon gives weight to relevant, high-volume keywords in your titles and descriptions. But keyword stuffing doesn’t work, shoppers need to understand your product instantly.
💡 Example:
Instead of: “Water Bottle – Blue – 500ml”
Use: “Insulated Stainless Steel Water Bottle, 500ml – Keeps Drinks Cold for 24 Hours”
Keywords like insulated, stainless steel, and keeps drinks cold help ranking and the phrase speaks to benefits.
📸 High-Quality Product Photos
Amazon is a visual-first marketplace. Shoppers decide in seconds whether to click based on your main image. More images = more engagement, and Amazon rewards engagement.
💡 Example:
- • Crisp hero shot on a white background
- • Lifestyle photo showing the product in use
- • Infographic highlighting 3 key features
Result: Click-through rates improved by 25%, pushing the listing higher in search.
🎨 A+ Content
A+ Content (Enhanced Brand Content) lets you add visuals, comparison charts, and branded storytelling. Amazon favors listings with A+ content because they convert better.
💡 Example:
- • Before-and-after images
- • Ingredient callouts
- • Comparison chart vs. competitors
Conversions improved, and the product began outranking competitors with weaker content.
⭐ Customer Reviews
Reviews = trust. Products with higher ratings not only convert more but also rank higher because Amazon sees them as safer bets for buyers.
💡 Example:
- • Clear instruction cards in packaging
- • Follow-up using Amazon’s “Request a Review” feature
This resulted in more 4- and 5-star reviews, which boosted ranking within weeks.
📊 Consistent Conversions
Amazon rewards listings that convert well because their goal is to maximize revenue per shopper. Even if you rank with keywords, poor conversions will push you down.
💡 Example:
Two sellers targeting “wireless earbuds” both used the same keywords.
- • Seller A had poor photos and no reviews → low conversions.
- • Seller B invested in strong visuals, A+ content, and reviews → higher conversions.
Amazon ranked Seller B’s listing higher, even though both used the same keywords.
🚀 Ready to Rank Higher on Amazon?
At Trendly Digital, we help sellers:
- ✅ Optimize product titles and descriptions
- ✅ Design photos and infographics that convert
- ✅ Create A+ content that builds trust
- ✅ Improve branding for better reviews and conversions